Perseus Books Group

Consent of the Networked

The Worldwide Struggle for Internet Freedom

Rebecca MacKinnon

Februar 2012 · Basic Books · 352 S. · Geb. · 9780465024421 · GBP  £ 17,99

The future of your freedom depends on whether you assert your rights within the digital spaces you inhabit. But, as corporations and countries square off on—and over—the internet, the likely losers are us.

In Consent of the Networked, internet policy specialist Rebecca MacKinnon argues that it’s time for us to demand that our rights and freedoms are respected and protected before they’re sold, legislated, programmed, and engineered away. The challenge is that building accountability into the fabric of cyberspace demands radical thinking in a completely new dimension. The corporations that build and operate the technologies that create and shape our digital world are fundamentally different from the Chevrons, Nikes, and Nabiscos whose behavior and standards can be regulated quite effectively by laws, courts, and bureaucracies answerable to voters.

Rebecca MacKinnon works on global internet policy as a Schwartz Senior Fellow at the New America Foundation. She is co-founder of Global Voices Online, a global citizen media network that amplifies online citizen voices from around the world. She is also on the board of the Committee to Protect Journalists and worked for CNN in Beijing for nine years. Recently, she was a Visiting Fellow at Princeton University’s Center for Information Technology Policy. MacKinnon is frequently interviewed by major media, including the New York Times, Wall Street Journal, Washington Post, The Financial Times, National Public Radio, BBC, and other news outlets. She lives in Washington, DC.

Understanding Michael Porter

The Essential Guide to Competition and Strategy

Joan Magretta

Dezember 2011 · Harvard Business Review Press · 256 S. · Geb.· 9781422160596 · GBP £ 18,99

A book-length executive summary of Porter’s core concepts

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business knows Porter’s name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, former editor at Harvard Business Review,  this new book delivers fresh, clear examples to illustrate and update Porter’s ideas. Magretta uses her wide business experience to translate Michael Porter’s powerful insights into practice and to correct the most common misconceptions about them — for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas — and swiftly deploy them to drive your company’s success.